Overview

Located in Jefferson City, Tennessee, But First, Coffee is a charming local café that blends quality, community, and comfort into a welcoming experience. Nestled at 661 E Broadway Blvd, this spot invites both casual meetups and focused study sessions, making it a true neighborhood hub.

The vibe at But First, Coffee is open and relaxed, with a friendly atmosphere that immediately puts you at ease. The space accommodates students looking for a quiet corner to dive into their work, as well as friends eager to catch up over fresh, handcrafted beverages. The owners and staff radiate warmth and professionalism, ensuring every visit feels personal and attentive.

The café’s menu shines with an array of expertly prepared coffee drinks, from classic favorites to seasonal specials. Highlights like the pumpkin iced latte and strawberry iced latte stand out for their rich flavors and balanced sweetness. Drinks such as the iced white chocolate mocha demonstrate care in portioning, offering satisfying servings without overwhelming ice. Complementing the beverages are tasty bites like freshly made sausage biscuits and assorted sweets, perfect for a light snack alongside your cup.

While the drive-thru option is a promising addition soon to come, plenty of convenient parking exists for those who prefer a sit-down experience. The café’s local ownership is evident in its commitment to fostering community connections, supporting local rhythms and tastes. Their rewards program adds an extra layer of engagement, rewarding loyal customers and encouraging repeat visits.

But First, Coffee appeals broadly, from students and professionals seeking a quiet place to work or unwind, to families and friends wanting fresh coffee in a welcoming setting. This café balances affordability with quality and ambiance, making it a standout destination for those in or passing through Jefferson City.


Amenities & Services

Offerings
Coffee

What Customers Say

Emily Kerr
Dec 11,2025
5/5
Kari was amazing, very friendly and will customize anything you want! Great place for friends to meet for coffee or students to grab they’re favorite latte and do school work
Alana Van Valkenburg
Dec 11,2025
5/5
First time having coffee here and it was so delicious! I got a pumpkin iced latte and my husband got strawberry iced latte and we both loved them!
Bruce Turk
Dec 11,2025
5/5
First time visit of this locally owned coffee shop. Very nice owners and a nice place to grab coffee, a biscuit or sweets. The iced white chocolate mocha tasted great and not jammed packed with ice so you get a good cup full at a reasonable price. The sausage biscuit was tasty even at 3 on the afternoon. Drive thru not opened yet but plenty of parking out front. This place is a little out of the way down the hill across AJ highway from TVA credit union. Check them out and buy local.
E AC
Dec 11,2025
5/5
First time visiting this coffee shop place. Very open, relaxed and friendly atmosphere. The service is excellent, the lady serving us was professional and friendly. We recommend it. But first, coffee , is fresh and quant, and affordable. Come see it!
Sarayah Spurgeon
Dec 11,2025
5/5
Absolutely wonderful customer service, delicious fresh drinks and great atmosphere. I also love that they have their own rewards program. I've already been back twice and it's been an enjoyable experience each time. They also have a drive through which I am super stoked about! Now I don't always have to come in if I'm in a hurry or have a van full of kiddos
Vicki Carter
Dec 11,2025
5/5
Great coffee, tea and cinnamon rolls. Thats all we've tried so far. The atmosphere is very inviting. Tim, Victoria, the owners, and their daughter, Chelsea are so friendly and community minded. You will love this shop!
Gabi Sunshine
Dec 11,2025
5/5
I got an amazing pecan pastry, and a pumpkin spice latte with apple in it. I absolutely loved it! I would highly recommend this place! They provide lots of dairy free options, along with excellent service. Looking forward to trying out the smoothies next time!
Sandy Lynn
Dec 11,2025
5/5
Great coffee shop!!! Staff helped me figure out the perfect blend. Not too sweet - just right. So friendly and fast. Beautiful big banana nut muffin

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Location

Opening Hours

Monday 08:00 AM - 06:00 PM
Tuesday 08:00 AM - 06:00 PM
Wednesday 08:00 AM - 06:00 PM
Thursday 08:00 AM - 06:00 PM
Friday 08:00 AM - 06:00 PM
Saturday 08:00 AM - 06:00 PM
Sunday Closed
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